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HI, I'M ALEX.

a digital and social media strategist, marketing and promotions director, and broadcast television executive.

EDUCATION

Master of Arts, M.A.
Journalism & Mass Communications
University of Nebraska, Lincoln
2017
Bachelor of Arts, B.A.
Communication, Media Production
California State University, East Bay
2013
Associate of Arts, A.A.
Communication & Media Studies
Monterey Peninsula College
2011

HONORS & AWARDS

Young Professionals Network (YPN) Executive Sponsor
NBC Universal | 2024-2025
MPC Alumni Hall of Fame Inductee
Monterey Peninsula College | 2024
Women's ERG Co-Chair
Hearst Television | 2023-2024
Hearst StepUp New Manager Development Program
Cornell University | 2022
Creative Services "Rising Star" Leadership Academy
Hearst Television | 2021
Hearst INCLUDE Certified Change Agent
Hearst Television | 2021
40 Under 40 Award
California State University, East Bay | 2020
Golden Key International Honor Society
University of Nebraska, Lincoln | 2017
MPC Humanities Division Book Grant
Monterey Peninsula College | 2011
SENIOR DIRECTOR, CREATIVE & STRATEGIC MARKETING

NBC SPORTS & NBC BAY AREA, NBC UNIVERSAL

2024 - PRESENT

Responsible for planning, developing, and implementing marketing initiatives for NBC Sports Bay Area, NBC Sports California, & NBC Bay Area (KNTV).


Develop strategy and lead all marketing efforts for all brands, from overseeing creative development to multi-platform execution. â€‹Leverage professional sports team partnerships to drive fan engagement, data-driven marketing campaigns, athlete collaboration, and content for viewer consumption.

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  • LinkedIn - Black Circle
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  • Facebook

Disclaimer: This site is a personal portfolio and does not reflect Hearst Television and/or NBC Universal in any capacity. Information and opinions are my own.

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